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Making Money from Parked Domain Names

A trend that has gained popularity over the last couple of years is domain parking. Instead of using a domain name to build a website, domain owners are creating sites without any content at all, and instead plaster their web pages with ads. These advertisements are related to the topic that they think people visiting the website are looking for. Parked domain monetization is a very easy way to make money if you own quality domains, as you basically do nothing but put up ads. To figure out if domain parking is the right fit for your domain names, there are some things you should think about first.

The first thing you need to figure out is how much potential traffic your domain names could get. To do this, you can use tools like WordTracker or Google Adwords to see how much search volume there is relating to your market. Another good tool is Google Insights, which lets you see future popularity for the market your domain targets. If there is not much volume for the areas you are trying to target, you will not see much of a return.

The next thing you should figure out is what are the click values for the ads, then try to estimate the click through rate. Once again, an easy way to find the potential click values is to use Google Adwords and see what advertisers are bidding for keywords related to the area you are targeting. To determine click through rates, if you already have a Google Adsense account setup and run the ads on other sites, you can get a good feel of what to expect in regards to clicks.

Once you figure out the potential revenue, you will then want to calculate the expected time it will take to start driving visitors to your website. A good way to figure out how long it may take to start driving some search traffic to your domains is by using a keyword difficulty checker. This lets you know how hard it is to get your website ranked on the first page for specific keywords. The higher the level of difficulty, the higher the chances that you will not see many visitors for those keywords.

After you figure all of that out, you must determine if your estimated revenue is higher than the renewal cost of your domain name. If it is, than domain parking is a feasible option. But once again, for this to work you need to have a quality domain name that is short and keyword specific that could potentially be visited by typed-in traffic, which could also include misspellings.

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